Are you looking for new ideas to tap into for 2019?
How about Pantone’s Colour of the Year 2019, namely Living Coral? This new Pantone shade which is also known as Pantone 16-1546 is set to dominate the design industry over the next 12 months.
Pantone’s influence over fashion, home furnishings, and the designed environment including architecture, product, and graphic design has been long established over the last 20 years. The colour of the year is only decided after lots of studies and careful consideration. Pantone’s experts explore trends and influence’s throughout the world covering all areas of design including the creative arts, culture, technology, social media and the natural world itself. This year’s search led to exploring the underwater ecosystems of the ocean and the protective and sheltering nature of coral reefs. So glad to see we will be increasingly looking at the importance of preserving the environment in 2019.
The Meaning of Colour
The power and beauty of colour and the effect a hue can have on an audience are invaluable. According to PANTONE, this colour inspires experimentation and playful expression, comfort and positivity. It is a mixture of yellow and red with a golden undertone. This coral hue sits on the warm end of the spectrum so it, therefore, radiates warmth and comfort. It has also been chosen to counteract or balance the intrusion of digital technology and social media in our daily lives. Pantone’s 2019 Colour of the Year aims to enhance our everyday experiences, by making our online and offline experiences more engaging, authentic, sociable and spirited.
– Leatrice Eiseman, executive director of the Pantone Colour Institute.
“Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord”
Colour in Nature
We can often see Living Coral in all its flamboyance and vibrancy in nature. For example, we see it in spectacular sunrises and sunsets reflected across the sky at golden hour. Don’t forget its “Living” Coral and as its name suggests it enlivens us
Living Coral in Product and Brand Identity
For product and brand identity Living Coral is very much engrained in our natural world. It provides a huge range of options on the colour spectrum to work into your designs. Living Coral is a natural choice for brands wanting to express their self-confidence and optimistic disposition. You can find Living Coral in various forms for print, including textile formats for product developers working in apparel, textiles, and home furnishing.
You can download colour palettes directly from PANTONE to help you in your design projects. Choose chromatic colour options, harmonious colour options, and bright vivid almost psychedelic colour options. You are only limited by your imagination!
Try these excellent resources to create your own colour palettes from Living Coral.
Embracing Colour of the Year 2019 – Living Coral
The simplest way is to update your home or home office with Living Coral by heading on over to Copenhagen Design. Here you can find all the usual products associated with PANTONE including mugs, gorgeous notepads and booklets and the cutest pencils and erasures.
Or what about these gorgeous Screenprinted Lokta Papers. They are eco-friendly, handmade papers created from 100% natural plant fibres.
And don’t forget Adobe Stock has partnered with Pantone to produce a themed gallery of stock images representing 2019 Pantone Color of the Year: Living Coral. You can purchase these for all your design projects including your new web design projects. Try Living Coral in your branding projects and graphic design projects. How about large format prints to create that ambience in your living room or office?
Living Coral in Interior Design
Living Coral provides a beautiful contrast across the whole colour spectrum, particularly with shades of blue and turquoise. This is no surprise as we can find it in its most natural surrounding “living” under the ocean in a sea of beautiful blue shades and tropical tones.
So here’s an idea … Let’s just go all out with the coral! I mean in every aspect, not just colour! I’m busy finishing the look for my home office this January and I am just in love with this wallpaper by Mind the Gap.
We can see the marine shades of Living Coral used in this highly contrasted wallpaper. This ornate wallpaper is reminiscent of William Morris and the Arts and Crafts Movement where decorative detail and the use of nature were very much in vogue.
Living Coral in Architecture
Living Coral has also been embraced in Architecture throughout the world.
Check out this post on Arch Daily for fifteen wonderful examples of Living Coral in Architecture.
What products have you seen that best represent Pantone Colour of the Year, Living Coral? Is it a pleasing colour? Do you recognise brands that have already embraced this colour in their visual identity? Please feel free to add your favourite examples in the comments below.