Discover Dream Explore
The Essential Gathering Festival’s mission was clear, to build awareness of natural health through education, nutrition, natural therapies, and the arts. The target market was tailored to appeal to families and people of all ages and backgrounds.
It was important to create an accurate reflection for this new brand by keeping it fresh and appealing. Our distinctive appraoch to this project, included market research, naming, tagline creation, contemporary visual identity.
We designed all of the collateral including advertising, signage, website development, social media integration, and a strong digital media campaign, to promote this new and exciting event.