Tai Chi Academy

Harmony of Body, Tranquility of Mind


Located in the Chocolate Factory, Kings Inn Street and the beautiful surroundings of the Shaolin Temple in County Meath we worked closely with the Tai Chi Academy to create a distinct look and feel for their visual identity. The design included elements of balance, such as the yin-yang symbol, to reflect the balance and harmony emphasized in Tai Chi. The use of soft, earthy imagery was incorporated to create a sense of peace and tranquillity.

The rebrand also involved creating illustrated banner stands and strong signage, for the upcoming Chinese New Year Celebrations (Year of the Sheep) in Dublin.

This signage was photographed by World-Leading Photojournalism website Demotix and in various media press, on the day, giving extra advertising to the Academy!

Dublin Chinese New Year Festival