Social Media Brand Assets
Successful brands are easily identified and most often defined by their colours. This is no accident. Colour is a very powerful tool to specify your company’s story, vision and identity. This is most notable in the brand assets of social media companies.
We can all recognise the most obvious social media brand assets from companies such as Facebook and Twitter by the colour blue. Twitter uses a brighter shade of blue which most resembles the colour of the sky. Facebook uses a more dependable blue which conveys trust and loyalty. You can see why these colours have become an important part of their companies brand assets. Facebook’s colour choice, in particular, demands an air of trust, especially since you are sharing your personal details over their platform. It is interesting to note that we tend to see the colour blue represented by a lot by tech companies.
It is often said that colour carries meaning and messages without words. Branding is therefore carefully considered to harness this non-verbal language and it’s connections to our emotions. It is also worth noting that our purchasing decisions are influenced by about 62‐90 percent on colours alone.
Colour Psychology – Tips for Colour Communication
There are lots of evidence-based studies that will explain how colour affects consumer perceptions.
Below is a keyword list of some popular colours and what they most commonly represent in terms of branding and marketing. Remember also that there are lots of external factors such as culture, gender and personal preferences that affect colour and meaning.
Colour – A Global Language
Colour is a language and can be referenced in quite a few ways. For example CMYK (Cyan, Magenta, Yellow and Key). RGB is another colour space which is made up of the three primary colours, red, green and blue. You see this most often used in the display of images on televisions and computers. Pantone is a colour referencing system that is recognised around the world. It as a global language for colour references, and can produce specialised colours such as metallics and fluorescents. It is most accurate in terms of colour reproduction. When representing colour on the web for example in HTML, CSS, and SVG, we usually refer to what’s known as hex code.
Social Media Hex Codes Cheat Sheet
Below I have put together a simple visual reference cheat sheet featuring popular Social Media Hex Codes. These are the official colour codes of some of the worlds biggest social media brands. They might come in handy for your design projects and save you from navigating the web to find the true colour reference. There are a lot of conflicting colour guides to be found out there, so use caution when using them in your design work. Always refer to the official brand guideline’s using the links below.
Design is the silent ambassador of your brand – Paul Rand
Brand Assets: Do’s and Don’ts
Just to note, brand guidelines are more then just colour. They encompass a whole lot more including spacing, style, size and use.
Its good to remember that your brand might not always be printed on a white background. It is best practice therefore to have alternative colour options referred to in your style guide. This is important because it helps your business communicate in a consistent way across all media.
Each platform has it’s own list of assets that you must comply with. This is especially so if you intend to use them on your website or mobile app. It is also important that you regularly check for updates as some of these brands are continuously growing and evolving.
For more in-dept brand guideline’s you can click on the links below. If you don’t see what you are looking for please leave you suggestions in the comments and I will add them to the list.
Tools and Resources for Great Colour Combo’s
Adobe Colour CC
If you need inspiration for great color combinations try Adobe Colour CC.
Another of my favourite on-line tools for creating colour palettes is ColourCode.
ColourLovers is a creative community which shares lots of colour idea’s including patterns, palettes along with the latest colour trends. It’s a great place to showcase your designs or get advice on your work. You can join the discussion about all things colour related and even set up your own groups.