Social Media Brand Assets by Colour Successful brands are easily identified and most often defined by their colours. This is no accident. Colour is a very powerful tool to specify your company’s story, vision and brand. We can all recognise the most obvious social media brand assets from companies such as Facebook and Twitter by […]
design articles
Understanding Why Design Matters
What is Design My tutor’s favourite line in my early college days was to ask us “What is Design.” That answer was always plain and simple, “Problem Solving.” But it encompasses much more than that. Design is a plan or blueprint that provides a structural meaning to our environment, natural or otherwise. It can consist […]
Ultra Violet Pantone Colour of the Year 2018
It’s out! The new colour of the year from Pantone … wait for it! Ultra Violet I love it. We can find it everywhere, from the ultraviolet in the sky at night to the purple tints in our natural environment. This enigmatic purple tone would look spectacular as a major background colour on your website. […]
Design Matters: Arts and Crafts Movement
A Return to Arts and Crafts Exploring the basic principles and finding the “Why” as outlined by the Arts and Crafts movement. How important is the Arts and Crafts movement in terms of how we produce objects of design today? What has been its lasting legacy? Are we increasingly turning our back on mass produced […]