Its out! The new colour of the year from Pantone … wait for it!

Ultra Violet

I love it. We can find it everywhere, from the ultra violet in the sky at night to the purple tints in our natural environment. This would look spectacular as a major background colour on your website. Or why not try just a hint, to highlight specific design features. Use Pantone’s colour of the year 2018 in your stationary design or business cards to create a real statement! Its bold, its sumptuous, its mysterious, its creative and non-conformist! Don’t forget Prince was a fan as was the iconic David Bowie.

Purple V Violet

With calming blues fused with the fiery fierce energy of red purple truly is a very striking combination. It is associated with spirituality, higher consciousness and a oneness with the universe. Purple is also the color most often associated with luxury, royalty and creativity. This can be seen throughout history. For example rulers of the Byzantine Empireand Roman magistrates dressed in this colour frequently. The Holy Roman Empire, also adapted its shades along with Roman Catholic bishops.

Violet on the other hand is actually a spectral colour. This means it is a single wavelength of light. So while the two colours look similar there are very subtle differences. Violet occupies its own place at the end of the spectrum of light.This was first identified by Isaac Newtonin 1672, and represented in his color wheel: red, orange, yellow, green, blue, indigo and violet.

See Colour Psychology – Tips for Colour Communication

Ultra Violet Pantone Storage Chip
Check out this colour of the year 2018 USB storage drive available from Pantone. Its perfect for storing your portfolio, bringing comps to client meetings, or simply back up those important files in style.

The Purple Prince

Purple has always been associated with the legendary artist Prince ever since his album and film (1984 ) Purple Rain. Does anyone remember that purple piano designed by yamaha? In fact its not suprising the Pantone Color Institute created a whole new shade called Love Symbol #2 in honour of the music legend Prince. (see right)

Prince Purple Rain Pantone

About the Pantone Color of the Year

Laurie Pressman, Vice President of the Pantone Color Institute said: “We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one.’ A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”

As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands. “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

Laurie Pressman, Vice President of the Pantone Color Institute.

Life in Ultra Violet

The use of colour helps to define and organise the diverse world around us. Nature itself balances all of these messages at different levels making our planet a wonderfully colourful place to live.